The hardest workout in the gym just got harder.
The StairMaster 10G marks a revolutionary shift in stair-climbing technology. The innovative new design features the OverDrive Training Mode that simulates carrying or pushing a load up stairs, for the most intense climbing workout.
The goal of the StairMaster 10G sizzle video is to reinforced the product tagline “The hardest workout in the gym just got harder”. This was done through the music choice, editing, and color pallet. The shots featuring the console (0:10), the step depth (1:05), and the machine rotating (1:35) were all created in 3D. Shot on the RED camera and edited in Premiere and After Effects.
My roles included: pre-production planning, photographer, video editor, 3D designer, motion graphics artist, and graphic designer.
StairMaster 10G Social Videos
StairMaster 10G Social Story
StairMaster 10G Launch Video 15 Second Social Cut
StairMaster 10G Social Images
StairMaster 10G Product Renders
